Plan your Easter football camp in 7 simple steps
Easter football camps are getting more and more popular with UK football clubs as they seek to add much needed additional revenue streams. Whether it's pre-season camps, perfect for building team spirit, or middle or end of season holiday camps focused on fun or technical ability, many clubs and ex-pro players are creating their own.
Is your club looking to create an Easter football camp so that the children of your town are busy during the holidays?
Are you a grassroots club that wants to offer your youth players the opportunity to live like a pro player for a week?
Follow our 7 simple steps to planning your club's Easter Camps or if you're a member club simply get in touch and we'll do all the setup for you. Email us.
Step 1 – What kind of Easter camp are you offering?
The first step is to focus on the type of project you want to organise so that you have a clear idea of what kind of camp you want to offer. For example, you could organise a half board football camp for the children in your town that only takes place in the morning. Alternatively, you could organise a high-performance football camp with UEFA Licensed coaches and provide food and accommodation for your camp visitors for 3 - 7 days.
Therefore the energy and money you need to invest will vary greatly, so it is key to ask yourself some questions:
- What is the aim of this camp? Pre-season? Fun?
- Who is this camp for? The club’s member players? Younger are groups?
- Will the Easter camp be half board or full board?
- What ability level of player is this camp for? Beginners? Intermediate? Advanced?
- How do I want to market the camp? Camp for any and all? etc.
- Is this camp for children? Teenagers? Adults?
The answers to these questions will help you structure your project a lot better.
Step 2 - Ensure your facilities are acceptable to all
Whichever type of camp you want to organise, at the very least, you will need a football pitch and a perfectly safe and visible environment, especially when inviting the younger players to play. Consider somewhere for all to shelter from the sun or rain too! You ought to have gazebos ready if you have no fixed shelter at the club grounds. The higher the quality of the holiday football camp you are trying to organise, the higher quality facilities you will need. If a parent is paying hundreds of pounds or euros for a football camp, they are expecting more than a bumpy, rough pitch!
Many clubs will need to rent the facilities but obviously, if you own your own pitch then control and revenue will be maximised.
You also need footballs, cones, training bibs or printed tees etc. You need to anticipate this need and find out if the necessary training equipment will be included when you rent the facilities or if you will need to supply or even buy items yourself.
If your club needs to buy/rent the items this will have a direct impact on the investment and therefore revenue from your football camp. Some clubs include a 'free tee' that is covered in part by parents paying the camp registration fee.
FOOTBALL COACHES & GUESTS
If you want to organise an Easter football camp for your communities kids at the local pitch, then you will need to find some FA Licensed coaches that will bring value to your Easter camp. The best solution is obviously the club's own coaches but it can be a good idea to go to the best nearby teams and consider their coaching staff for roles at your camp - just to offer something fresh.
If you are going to organise a football camp with a high standard of football, then FA Level 2 or higher e.g UEFA Licensed Coaches are perfect. Some clubs arrange for a football freestyler to attend to add excitement to the event. We would recommend that coaches and performers are able to show your club a valid UK Government DBS (Disclosure & Barring Service) Certificate before taking part.
COACHES SET THE TONE AND INSPIRE THE PLAYERS!
The face of the Easter football camp is the lead coach or coaches. For most parents, the coach is the person that they are trusting to take care of their children for a number of hours.
The coach is, therefore an important deciding factor for parents; they need to inspire confidence while also giving the impression that they will achieve the aim of the camp: occupy the child for a week of holidays if it’s a leisure camp, or help the child improve at football if it is an improvement or an intensive performance Easter football camp, etc. Be selective in your choice of coaches.
Step 3 - Check over the logistics
If, like with most clubs, your football Easter camp is simply a day camp you can ask the parents to provide a packed lunch for their child so the camp becomes quite easy.
However, if you decide to organise a full board camp (called a 'Residential'), you will need to account for and provide:
- A place for the kids to sleep
- A place for activities and entertainment outside of training sessions
- Sanitary facilities (bathroom)
- A place for catering and eating
- A clean area for First Aid
You will also need to think about potential staff members to hire in this scenario.
- Someone to organise non-football related activities and games in the mornings and evenings
- People to supervise the camp at night (security guard?)
- People dedicated to the campers’ safety (dedicated person?)
- People to take care of the catering (catering team or supplier?)
This step will have the biggest impact on the overall budget of the Easter football camp.
Before starting to organise anything, make sure that you have a clear idea of your answers to the questions in step 1. These answers will shape your lists with all the different elements that you will need to remember to be able to organise your Easter football camp.
Step 4 - Pull together the financials
A degree of basic financial planning will let your club know whether organising an Easter football camp is a feasible option for you. Indeed, depending on the costs that you have defined in steps 2 and 3, we strongly advise you to create what is called a business plan.
A business plan clearly sets out all your expenses linked to the camp. By adding together all of the different expenses that you will incur organising the holiday football camp, then you will have a concrete idea of how much the camp will cost. You should count up how many clients you are hoping to bring in (the number of kids that are signed up to the camp). This will allow you to set a price for the camp so that you don’t lose any money.
If you are planning on making a profit for the club as well through organising the Easter football camp, then this is another expense that you will need to bear in mind.
MORE ABOUT COSTS
If you are planning to organise a pre-season football camp, we strongly recommend you to try and find out directly from the players or their parents how much they would be willing to pay for such a camp. Depending on the average amount that the players/parents give you, you will quickly see whether the camp you have planned is financially viable or not. If you want to organise a local camp, then it is likely that a local organisation or sponsor (for example, your local County FA) could be willing to help with the costs. Indeed, this kind of project is often well appreciated because it brings life to the town. This can help you bring home a bit more money or make the cost of the camp less expensive for the parents.
Step 5 - Responsibilities of running the Easter football camp
Because you are organising a football camp and taking care of a group of children, you will need to set up insurance in case of any injuries or problems. Make sure you get all the insurance you need, which in all likelihood will be at least public liability insurance.
You will need to declare the location of the camp to the relevant local authorities (local council) and follow any instructions they might have.
On top of that, depending on how many young players you plan on hosting, you will need coaches and staff members with certain qualifications to ensure you are providing a great experience.
The TeamFeePay system can save your club hours on the administrative tasks that come with organising a football camp. We make life easier for clubs!
Step 6 - Tell them about your club's Easter football camp!
If you are a coach or staff member for a club or football association, then you already have a large potential client pool, and need to advertise the Easter football camp to them via WhatsApp etc.
Alternatively, if you are opening your camp to anyone and don’t just want local children attending, then you have to make it known to as many people as you can to maximise the number of people signing up. For example, big clubs might see 150 kids a week during their camps. They will have made sure lots of parents knew about their camps.
Try and find out the best ways to make your camp reach as many people as possible: local newspapers, social media, search engines like Google, partnerships, anything you can think of!
Step 7 - Use a club management system for your Easter football camp
Your club will need to manage all the admin linked to the camp participants: singing up forms, obligatory legal documents, etc.
In the weeks/days leading up to the camp, this could take hours using traditional or old methods such as paper forms and emails. The online TeamFeePay club system lets the campers (or rather their parents) easily register and pay - with everything stored securely online for the camp organisers. The whole process is a simple one for registrants and the club.
GO FOR IT - MAKE A DIFFERENCE TO FOOTBALLERS!
To succeed, your club will need to be rigorous and disciplined, ready to invest some money and more importantly time. A company that understands football clubs, such as TeamFeePay can make this an enjoyable and rewarding experience and one that the club can repeat!
Member clubs should get in touch to get set up. Email us today.
Alternatively, if you're not a member club get in touch to take a demo of our system to see how it can make life easier for your football club when it comes to player registrations, payments, administration and fundraising. Book a free demo.